What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
What is the main responsibility of a Production Designer at Michael Kors?
We take campaign concepts and bring them to the execution stage. That includes creating final art files in various dimensions and formats for their designated placements. We assist in developing campaign guidelines, and use those guidelines to design assets for light boxes, in-store windows, print ads, train stations, buses - You name it!
Hello! My name is Carlos Zapata. I am currently a production designer with background in digital marketing and content strategy.
Having seen both sides of the coin (from marketing to creative operations) I've found joy in making content look good, but also ensuring the content meets performance goals. Feel free to look around!
SKILLS:
WORK EXPERIENCE
Digital Production Design
As a Production Designer with Final Art Studio, my team serves as the liaison between the Art and Post Production teams. Our teams collaborate to conceptualize and execute all global brand campaigns. I design and deliver over 5,000 assets per season for Out of Home, Web, Email, Social Media, Magazine print ads, and more.
Content Strategy | Digital Marketing
E-Commerce | Email Marketing
As a Digital Marketing and Ecommerce Associate in a tight knit department, I had the opportunity to strategize and produce content for paid and organic social media channels, the flagship ecommerce website, Amazon store front, as well as email and SMS marketing.
Digital Production | Landing Page Design | UX
As a creative consultant and designer for BeHonest, I had the opportunity to dictate the brand's tone from scratch in collaboration with the brand manager. The scope included assistance in package design, full landing page design and asset creation for social channels.
